Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rebelo, R., Ramalho, N. C. & Falcão, P. F. (2020). Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?. In Borges, A. P., and Vieira, E. (Ed.), Proceedings of the International Conference on Applied Business and Management (ICABM2020). (pp. 55-56). Porto: ISAG - European Business School.
Exportar Referência (IEEE) 
R. Ribeiro et al.,  "Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?", in Proc. of the Int. Conf. on Applied Business and Management (ICABM2020), Borges, A. P., and Vieira, E., Ed., Porto, ISAG - European Business School, 2020, pp. 55-56
Exportar BibTeX 
@inproceedings{ribeiro2020_1734886285364,
	author = "Rebelo, R. and Ramalho, N. C. and Falcão, P. F.",
	title = "Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?",
	booktitle = "Proceedings of the International Conference on Applied Business and Management (ICABM2020)",
	year = "2020",
	editor = "Borges, A. P., and Vieira, E.",
	volume = "",
	number = "",
	series = "",
	pages = "55-56",
	publisher = "ISAG - European Business School",
	address = "Porto",
	organization = "ISAG - European Business School",
	url = "https://icabm20.isag.pt/index.php/en/"
}
Exportar RIS 
TY  - CPAPER
TI  - Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
T2  - Proceedings of the International Conference on Applied Business and Management (ICABM2020)
AU  - Rebelo, R.
AU  - Ramalho, N. C.
AU  - Falcão, P. F.
PY  - 2020
SP  - 55-56
CY  - Porto
UR  - https://icabm20.isag.pt/index.php/en/
AB  - Purpose: Reputation is a critical asset for finance and banking organizations where the mere suspicion of a problem suffices to trigger media turmoil with high risk of market share losses. Investing in media to build reputation has been therefore a priority for banks. However, another source of reputation may stem from direct front-office contact and it is yet unknown to which extent it plays a role when confronted with the widespread social and mass media reach. This study aims at testing the extent of the importance of customer-based reputation, as against media-based reputation, in explaining customer outcomes.
ER  -