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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rosário, J. F. do & Loureiro, S. M. C. (2021). The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer. International Journal of Internet Marketing and Advertising. 15 (4), 429-449
Exportar Referência (IEEE) 
O. F. Rosário and S. M. Loureiro,  "The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer", in Int. Journal of Internet Marketing and Advertising, vol. 15, no. 4, pp. 429-449, 2021
Exportar BibTeX 
@article{rosário2021_1732203694187,
	author = "Rosário, J. F. do and Loureiro, S. M. C.",
	title = "The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer",
	journal = "International Journal of Internet Marketing and Advertising",
	year = "2021",
	volume = "15",
	number = "4",
	doi = "10.1504/IJIMA.2021.117567",
	pages = "429-449",
	url = "https://www.inderscienceonline.com/journal/ijima"
}
Exportar RIS 
TY  - JOUR
TI  - The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer
T2  - International Journal of Internet Marketing and Advertising
VL  - 15
IS  - 4
AU  - Rosário, J. F. do
AU  - Loureiro, S. M. C.
PY  - 2021
SP  - 429-449
SN  - 1477-5212
DO  - 10.1504/IJIMA.2021.117567
UR  - https://www.inderscienceonline.com/journal/ijima
AB  - This study aims to compare the effectiveness of eWOM on Facebook, Instagram and YouTube for smartphone buying decision, provided by digital influencers. For such, a quantitative methodology was adopted using three online questionnaires (one for each social media platform), to be answered by Portuguese adults who use them. This comparison has foundation on the IACM, a model introduced by Erkan and Evans to explore the influence of eWOM on consumer's buying intentions. The results show that, while the eWOM information from digital influencers about smartphones has a global consumer receptivity in the three social media platforms considered, that is not happening in a very assertive way for some items [average not greater than 3 (Likert scale 1-5)], in a significant statistically way. The research also demonstrate that YouTube or Instagram are more effective than Facebook in the IACM variables 'information quality', 'information credibility', 'information usefulness', 'positive buying intention with digital influencer positive information' and 'negative buying intention with digital influencer negative information'.
ER  -