Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pinho, A. & Loureiro, S. M. C. (2021). The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising?. In 2021 Global Fashion Marketing Conference. (pp. 192-203). Seoul: Global Alliance of Marketing & Management Associations.
Exportar Referência (IEEE) 
A. Pinho and S. M. Loureiro,  "The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising?", in 2021 Global Fashion Marketing Conf., Seoul, Global Alliance of Marketing & Management Associations, 2021, pp. 192-203
Exportar BibTeX 
@inproceedings{pinho2021_1732208490895,
	author = "Pinho, A. and Loureiro, S. M. C.",
	title = "The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising?",
	booktitle = "2021 Global Fashion Marketing Conference",
	year = "2021",
	editor = "",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GFMC2021.03.04.06",
	pages = "192-203",
	publisher = "Global Alliance of Marketing & Management Associations",
	address = "Seoul",
	organization = "Global Alliance of Marketing & Management Associations",
	url = "http://gfmcproceedings.net/"
}
Exportar RIS 
TY  - CPAPER
TI  - The long-feared backlashes of targeting LGBT+ consumers: What can fashion brands expect when using immersive technologies in advertising?
T2  - 2021 Global Fashion Marketing Conference
AU  - Pinho, A.
AU  - Loureiro, S. M. C.
PY  - 2021
SP  - 192-203
DO  - 10.15444/GFMC2021.03.04.06
CY  - Seoul
UR  - http://gfmcproceedings.net/
AB  - Companies are still afraid of targeting LGBTI+ population. To extend research, authors apply sequential studies to explore the immediate and long-term effects of LGBTI+ imagery in fashion brands. Built on Stimulus-Organism-Response Model, authors present advertisements in print and immersive technology formats and measure viewers’ self- reported answers and physical changes.
ER  -