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P. Cavalheiro, B. & Prada, M. (2018). Let’s put a smile...on that brand! The effect of Emojis on Brand Perception and Brand Personality. XIV PhD Meeting in Social and Organizational Psychology.
B. M. Cavalheiro and M. E. Fernandes, "Let’s put a smile...on that brand! The effect of Emojis on Brand Perception and Brand Personality.", in XIV PhD Meeting in Social and Organizational Psychology, Lisboa, 2018
@misc{cavalheiro2018_1768293452709,
author = "P. Cavalheiro, B. and Prada, M.",
title = "Let’s put a smile...on that brand! The effect of Emojis on Brand Perception and Brand Personality.",
year = "2018"
}
English