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Santos, J. B., Dias, Á. & Pereira, R. (2012). Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages. International Conference on Education and Information Systems (ICEIM-2012).
J. B. Santos et al., "Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages", in Int. Conf. on Education and Information Systems (ICEIM-2012), Istambul, 2012
@misc{santos2012_1734879500793, author = "Santos, J. B. and Dias, Á. and Pereira, R.", title = "Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages", year = "2012" }
TY - CPAPER TI - Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages T2 - International Conference on Education and Information Systems (ICEIM-2012) AU - Santos, J. B. AU - Dias, Á. AU - Pereira, R. PY - 2012 CY - Istambul ER -