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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Santos, J. B., Dias, Á. & Pereira, R. (2012). Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages. International Conference on Education and Information Systems (ICEIM-2012).
Export Reference (IEEE) 
J. B. Santos et al.,  "Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages", in Int. Conf. on Education and Information Systems (ICEIM-2012), Istambul, 2012
Export BibTeX 
@misc{santos2012_1716197286015,
	author = "Santos, J. B. and Dias, Á. and Pereira, R.",
	title = "Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages",
	year = "2012"
}
Export RIS 
TY  - CPAPER
TI  - Price or the perception of price? Follow the decision-making firm’s strategy at the Portuguese food distribution sector with the help of advertising messages
T2  - International Conference on Education and Information Systems (ICEIM-2012)
AU  - Santos, J. B.
AU  - Dias, Á.
AU  - Pereira, R.
PY  - 2012
CY  - Istambul
ER  -