Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. (2021). Brand coolness part one for Monterrey´s Group. invitation as guest speaker for MBA at Monterrey´s Group.
Exportar Referência (IEEE) 
S. M. Loureiro,  "Brand coolness part one for Monterrey´s Group", in invitation as guest speaker for MBA at Monterrey´s Group, 2021
Exportar BibTeX 
@misc{loureiro2021_1732212009783,
	author = "Loureiro, S. M. C.",
	title = "Brand coolness part one for Monterrey´s Group",
	year = "2021"
}
Exportar RIS 
TY  - CPAPER
TI  - Brand coolness part one for Monterrey´s Group
T2  - invitation as guest speaker for MBA at Monterrey´s Group
AU  - Loureiro, S. M. C.
PY  - 2021
AB  - HOW cool is a brand?
Insights about the ten dimensions of brand coolness 
The case of Portuguese brands

ER  -