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Quezado, T., Cavalcante, W. Q., Fortes, N. & Ramos, R. F. (2022). Corporate social responsibility and marketing: A bibliometric and visualization analysis of the literature between the Years 1994 and 2020. Sustainability. 14 (3)

T. Quezado et al.,  "Corporate social responsibility and marketing: A bibliometric and visualization analysis of the literature between the Years 1994 and 2020", in Sustainability, vol. 14, no. 3, 2022

@article{quezado2022_1784291437188,
	author = "Quezado, T. and Cavalcante, W. Q. and Fortes, N. and Ramos, R. F.",
	title = "Corporate social responsibility and marketing: A bibliometric and visualization analysis of the literature between the Years 1994 and 2020",
	journal = "Sustainability",
	year = "2022",
	volume = "14",
	number = "3",
	doi = "10.3390/su14031694",
	url = "https://www.mdpi.com/journal/sustainability"
}

TY  - JOUR
TI  - Corporate social responsibility and marketing: A bibliometric and visualization analysis of the literature between the Years 1994 and 2020
T2  - Sustainability
VL  - 14
IS  - 3
AU  - Quezado, T.
AU  - Cavalcante, W. Q.
AU  - Fortes, N.
AU  - Ramos, R. F.
PY  - 2022
SN  - 2071-1050
DO  - 10.3390/su14031694
UR  - https://www.mdpi.com/journal/sustainability
AB  - Several studies explored the effect of Corporate Social Responsibility (CSR) on marketing.
However, bibliometric research that organizes this production is scarce. Thus, this study aims to
provide a bibliometric view of marketing-related CSR research, identifying this field’s state-of-the-art
literature. Two thousand and forty-two articles were collected through the Web of Science (WoS)
platform. Data were analyzed using VOSviewer software to map the data graphically. The results
show that: (a) the literature on CSR in the marketing area is growing; (b) five articles alone accounted
for 9940 citations, and there are several prolific authors; (c) the prominent journals identified in
this research published 42.16% of the total; (d) The “Journal of Business Ethics” is the leader in the
number of publications, followed by “Sustainability,” which has shown strong growth in recent
years, and; (e) The US is the leading country, according to the number of articles and citations. The
keyword trending network analysis revealed that CSR is becoming a strategic marketing approach
for companies. This study offers an insight into the state-of-the-art and trends identification in CSR
and marketing.
ER  -