Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Donna, J. D., Pereira, P., Pires, T. & Trindade, A. (2022). Measuring the welfare of intermediaries. Management Science. 68 (11), 8083-8115
Exportar Referência (IEEE) 
J. D. Donna et al.,  "Measuring the welfare of intermediaries", in Management Science, vol. 68, no. 11, pp. 8083-8115, 2022
Exportar BibTeX 
@article{donna2022_1773393797711,
	author = "Donna, J. D. and Pereira, P. and Pires, T. and Trindade, A.",
	title = "Measuring the welfare of intermediaries",
	journal = "Management Science",
	year = "2022",
	volume = "68",
	number = "11",
	doi = "10.1287/mnsc.2021.4266",
	pages = "8083-8115",
	url = "https://pubsonline.informs.org/journal/mnsc"
}
Exportar RIS 
TY  - JOUR
TI  - Measuring the welfare of intermediaries
T2  - Management Science
VL  - 68
IS  - 11
AU  - Donna, J. D.
AU  - Pereira, P.
AU  - Pires, T.
AU  - Trindade, A.
PY  - 2022
SP  - 8083-8115
SN  - 0025-1909
DO  - 10.1287/mnsc.2021.4266
UR  - https://pubsonline.informs.org/journal/mnsc
AB  - We investigate the welfare of intermediaries in oligopolistic markets where intermediaries offer additional services. We exploit the unique circumstance that in the empirical setting studied, outdoor advertising, consumers can purchase from manufacturers or intermediaries. Intermediaries provide additional services to the consumers and charge a margin for them. Intermediaries provide the following additional services: search services (information about products), purchase-aggregation services (access to quantity discounts), and consulting services. We specify an equilibrium model and structurally estimate it using market-level data. The demand includes consumers with costly search and channel-specific preferences. The supply includes two distribution channels. One features bargaining about wholesale prices between manufacturers and intermediaries and downstream price competition. The other is vertically integrated. We show how Google search data can be used to identify the search-cost parameters. We use the estimated model to simulate counterfactual scenarios where intermediaries do not offer additional services. We find that the three services considered provide value to consumers, with search playing a prominent role. Our analysis helps explain why intermediaries are ubiquitous in modern economies despite the double marginalization.
ER  -