Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Gato, M., Dias, Á., Pereira, L., Lopes da Costa, R. & Gonçalves, R. (2022). Marketing communication and creative tourism: An analysis of the local destination management organization. Journal of Open Innovation: Technology, Market, and Complexity. 8 (1)
Exportar Referência (IEEE) 
M. Gato et al.,  "Marketing communication and creative tourism: An analysis of the local destination management organization", in Journal of Open Innovation: Technology, Market, and Complexity, vol. 8, no. 1, 2022
Exportar BibTeX 
@article{gato2022_1734882571047,
	author = "Gato, M. and Dias, Á. and Pereira, L. and Lopes da Costa, R. and Gonçalves, R.",
	title = "Marketing communication and creative tourism: An analysis of the local destination management organization",
	journal = "Journal of Open Innovation: Technology, Market, and Complexity",
	year = "2022",
	volume = "8",
	number = "1",
	doi = "10.3390/joitmc8010040",
	url = "https://www.mdpi.com/journal/JOItmC"
}
Exportar RIS 
TY  - JOUR
TI  - Marketing communication and creative tourism: An analysis of the local destination management organization
T2  - Journal of Open Innovation: Technology, Market, and Complexity
VL  - 8
IS  - 1
AU  - Gato, M.
AU  - Dias, Á.
AU  - Pereira, L.
AU  - Lopes da Costa, R.
AU  - Gonçalves, R.
PY  - 2022
SN  - 2199-8531
DO  - 10.3390/joitmc8010040
UR  - https://www.mdpi.com/journal/JOItmC
AB  - Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This study aims to evaluate the organizational capabilities of local destination management organizations to promote a creative tourism context and develop related activities. The conceptual model was tested using a mixed-methods approach, combining a focus group with local destination management organizations with a quantitative study using multivariate statistical analysis through structural equational modeling. The findings showed that local destination management organizations ought to prioritize organizational culture by coordinating learning and effective knowledge training to strengthen marketing communication capabilities while focusing on potentiating their resources to develop the destination by implementing a local creative tourism destination, thereby generating value for a greater creative tourism local destination where tourists play an active role.
ER  -