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Machado, J., Lencastre, P., Dionísio, J. & Vacas-de-Carvalho, L. (2012). Brand mergers: How attitudes influence consumer identity. Marketing to Citizens - Going beyond Customers and Consumers.
J. C. Machado et al., "Brand mergers: How attitudes influence consumer identity", in Marketing to Citizens - Going beyond Customers and Consumers, Lisboa, 2012
@misc{machado2012_1732201578783, author = "Machado, J. and Lencastre, P. and Dionísio, J. and Vacas-de-Carvalho, L.", title = "Brand mergers: How attitudes influence consumer identity", year = "2012", howpublished = "Digital", url = "" }