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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Machado, J., Lencastre, P., Dionísio, J. & Vacas-de-Carvalho, L. (2012). Brand mergers: How attitudes influence consumer identity. Marketing to Citizens - Going beyond Customers and Consumers.
Export Reference (IEEE) 
J. C. Machado et al.,  "Brand mergers: How attitudes influence consumer identity", in Marketing to Citizens - Going beyond Customers and Consumers, Lisboa, 2012
Export BibTeX 
@misc{machado2012_1765608530848,
	author = "Machado, J. and Lencastre, P. and Dionísio, J. and Vacas-de-Carvalho, L.",
	title = "Brand mergers: How attitudes influence consumer identity",
	year = "2012",
	howpublished = "Digital",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Brand mergers: How attitudes influence consumer identity
T2  - Marketing to Citizens - Going beyond Customers and Consumers
AU  - Machado, J.
AU  - Lencastre, P.
AU  - Dionísio, J.
AU  - Vacas-de-Carvalho, L.
PY  - 2012
CY  - Lisboa
ER  -