Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Tianyuan, Z., Moro, S. & Ramos, R. F. (2022). A data-driven approach to improve customer churn prediction based on telecom customer segmentation. Future Internet. 14 (3)
Z. Tianyuan et al., "A data-driven approach to improve customer churn prediction based on telecom customer segmentation", in Future Internet, vol. 14, no. 3, 2022
@article{tianyuan2022_1730780426362, author = "Tianyuan, Z. and Moro, S. and Ramos, R. F.", title = "A data-driven approach to improve customer churn prediction based on telecom customer segmentation", journal = "Future Internet", year = "2022", volume = "14", number = "3", doi = "10.3390/fi14030094", url = "https://www.mdpi.com/journal/futureinternet" }
TY - JOUR TI - A data-driven approach to improve customer churn prediction based on telecom customer segmentation T2 - Future Internet VL - 14 IS - 3 AU - Tianyuan, Z. AU - Moro, S. AU - Ramos, R. F. PY - 2022 SN - 1999-5903 DO - 10.3390/fi14030094 UR - https://www.mdpi.com/journal/futureinternet AB - Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. This study aimed to develop a churn prediction model to predict telecom client churn through customer segmentation. Data were collected from three major Chinese telecom companies, and Fisher discriminant equations and logistic regression analysis were used to build a telecom customer churn prediction model. According to the results, it can be concluded that the telecom customer churn model constructed by regression analysis had higher prediction accuracy (93.94%) and better results. This study will help telecom companies efficiently predict the possibility of and take targeted measures to avoid customer churn, thereby increasing their profits.Numerous valuable clients can be lost to competitors in the telecommunication industry, leading to profit loss. Thus, understanding the reasons for client churn is vital for telecommunication companies. This study aimed to develop a churn prediction model to predict telecom client churn through customer segmentation. Data were collected from three major Chinese telecom companies, and Fisher discriminant equations and logistic regression analysis were used to build a telecom customer churn prediction model. According to the results, it can be concluded that the telecom customer churn model constructed by regression analysis had higher prediction accuracy (93.94%) and better results. This study will help telecom companies efficiently predict the possibility of and take targeted measures to avoid customer churn, thereby increasing their profits. ER -