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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dias, J.A., Dias, J. G. & Lages, C. (2012). When bad guys are good to brands: An experimental study of product placement with negative and positive television characters. Macrotheme  Conference.
Export Reference (IEEE) 
J. A. Dias et al.,  "When bad guys are good to brands: An experimental study of product placement with negative and positive television characters", in Macrotheme  Conf., Paris, 2012
Export BibTeX 
@misc{dias2012_1765608626225,
	author = "Dias, J.A. and Dias, J. G. and Lages, C.",
	title = "When bad guys are good to brands: An experimental study of product placement with negative and positive television characters",
	year = "2012",
	howpublished = "Digital",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - When bad guys are good to brands: An experimental study of product placement with negative and positive television characters
T2  - Macrotheme  Conference
AU  - Dias, J.A.
AU  - Dias, J. G.
AU  - Lages, C.
PY  - 2012
CY  - Paris
ER  -