Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Miguel, A. & Miranda, S. (2022). The role of social media in the proliferation and promotion of brand activism. Comunicação Pública. 17 (32)
Exportar Referência (IEEE) 
A. D. Miguel and S. M. Miranda,  "The role of social media in the proliferation and promotion of brand activism", in Comunicação Pública, vol. 17, no. 32, 2022
Exportar BibTeX 
@article{miguel2022_1732196562305,
	author = "Miguel, A. and Miranda, S.",
	title = "The role of social media in the proliferation and promotion of brand activism",
	journal = "Comunicação Pública",
	year = "2022",
	volume = "17",
	number = "32",
	doi = "10.34629/cpublica.327",
	url = "https://journals.ipl.pt/cpublica"
}
Exportar RIS 
TY  - JOUR
TI  - The role of social media in the proliferation and promotion of brand activism
T2  - Comunicação Pública
VL  - 17
IS  - 32
AU  - Miguel, A.
AU  - Miranda, S.
PY  - 2022
SN  - 1646-1479
DO  - 10.34629/cpublica.327
UR  - https://journals.ipl.pt/cpublica
AB  - Despite the relevance and actuality of brand activism, there are few theoretical investigations about the origins of this concept, and particularly about the role that social networks played in its proliferation and encouragement. This extensive literature review, based on the most prominent articles published in this field of expertise, investigates and discusses the role of technological advances, and particularly the role of the popularization of the use of social networks, in the proliferation of brand activism worldwide. Likewise, the concept of brand activism as a new trend in strategic communication between brands and stakeholders is explored, giving real examples of brand activism campaigns to present a current picture of the application of this concept, both online and offline.

ER  -