Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Portela, S. & Menezes, R. (2011). On the use of discounted cash flow method on the customer valuation. International Journal of Latest Trends in Finance and Economics Sciences. 1 (1), 12-15
Exportar Referência (IEEE) 
S. M. Portela and R. M. Menezes,  "On the use of discounted cash flow method on the customer valuation", in Int. Journal of Latest Trends in Finance and Economics Sciences, vol. 1, no. 1, pp. 12-15, 2011
Exportar BibTeX 
@article{portela2011_1732196572195,
	author = "Portela, S. and Menezes, R.",
	title = "On the use of discounted cash flow method on the customer valuation",
	journal = "International Journal of Latest Trends in Finance and Economics Sciences",
	year = "2011",
	volume = "1",
	number = "1",
	pages = "12-15",
	url = "http://ojs.excelingtech.co.uk/index.php/IJLTFES/index"
}
Exportar RIS 
TY  - JOUR
TI  - On the use of discounted cash flow method on the customer valuation
T2  - International Journal of Latest Trends in Finance and Economics Sciences
VL  - 1
IS  - 1
AU  - Portela, S.
AU  - Menezes, R.
PY  - 2011
SP  - 12-15
SN  - 2047-0916
UR  - http://ojs.excelingtech.co.uk/index.php/IJLTFES/index
AB  - The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described.
ER  -