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Portela, S. & Menezes, R. (2009). Customer churn management by using continuous survival analysis. In Proceedings of the Academy of Marketing Annual Conference. (pp. 0-0). Leeds
S. M. Portela and R. M. Menezes, "Customer churn management by using continuous survival analysis", in Proc. of the Academy of Marketing Annu. Conf., Leeds, 2009, pp. 0-0
@inproceedings{portela2009_1765601621294,
author = "Portela, S. and Menezes, R.",
title = "Customer churn management by using continuous survival analysis",
booktitle = "Proceedings of the Academy of Marketing Annual Conference",
year = "2009",
editor = "",
pages = "0-0",
publisher = "",
address = "Leeds",
organization = "Academy of Marketing Science",
url = ""
}
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