Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Portela, S. & Menezes, R. (2009). A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal. In Proceedings of the Australian and New Zealand Marketing Academy Conference. (pp. 0-0). Melbourne
Exportar Referência (IEEE) 
S. M. Portela and R. M. Menezes,  "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal", in Proc. of the Australian and New Zealand Marketing Academy Conf., Melbourne, 2009, pp. 0-0
Exportar BibTeX 
@inproceedings{portela2009_1732197828097,
	author = "Portela, S. and Menezes, R.",
	title = "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal",
	booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference",
	year = "2009",
	editor = "",
	pages = "0-0",
	publisher = "",
	address = "Melbourne",
	organization = "",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal
T2  - Proceedings of the Australian and New Zealand Marketing Academy Conference
AU  - Portela, S.
AU  - Menezes, R.
PY  - 2009
SP  - 0-0
CY  - Melbourne
ER  -