Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Portela, S. & Menezes, R. (2009). A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal. Proceedings of the Australian and New Zealand Marketing Academy Conference (pp. 0?0).
Exportar Referência (IEEE) 
S. M. Portela and R. M. Menezes,  "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal", in Proc. of the Australian and New Zealand Marketing Academy Conf., Melbourne, 2009, pp. 0-0
Exportar BibTeX 
@inproceedings{portela2009_1789162716254,
	author = "Portela, S. and Menezes, R.",
	title = "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal",
	booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference",
	year = "2009",
	editor = "",
	pages = "0-0",
	publisher = "",
	address = "Melbourne",
	organization = "",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal
T2  - Proceedings of the Australian and New Zealand Marketing Academy Conference
AU  - Portela, S.
AU  - Menezes, R.
PY  - 2009
SP  - 0-0
CY  - Melbourne
ER  -