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Portela, S. & Menezes, R. (2010). Applying Survival Analysis on Customer Churn Management. In Proceedings of the European Marketing Academy Conference. (pp. 0-0). Copenhaga
S. M. Portela and R. M. Menezes, "Applying Survival Analysis on Customer Churn Management", in Proc. of the European Marketing Academy Conf., Copenhaga, 2010, pp. 0-0
@inproceedings{portela2010_1732196903906, author = "Portela, S. and Menezes, R.", title = "Applying Survival Analysis on Customer Churn Management", booktitle = "Proceedings of the European Marketing Academy Conference", year = "2010", editor = "", pages = "0-0", publisher = "", address = "Copenhaga", organization = "European Marketing Academy", url = "" }