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Portela, S. & Menezes, R. (2009). Customer Churn Management by using Continuous Survival Analysis. Academy of Marketing Annual Conference.
S. M. Portela and R. M. Menezes, "Customer Churn Management by using Continuous Survival Analysis", in Academy of Marketing Annu. Conf., Leeds, 2009
@misc{portela2009_1765610273973,
author = "Portela, S. and Menezes, R.",
title = "Customer Churn Management by using Continuous Survival Analysis",
year = "2009",
howpublished = "Digital",
url = ""
}
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