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Portela, S. & Menezes, R. (2009). Modeling Customer Churn: An Application of Duration Models. Australian and New Zealand Marketing Academy Conference.
S. M. Portela and R. M. Menezes, "Modeling Customer Churn: An Application of Duration Models", in Australian and New Zealand Marketing Academy Conf., Melbourne, 2009
@misc{portela2009_1765606230459,
author = "Portela, S. and Menezes, R.",
title = "Modeling Customer Churn: An Application of Duration Models",
year = "2009",
howpublished = "Digital",
url = ""
}
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