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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Menezes, R. & Portela, S. (2009). A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal. Australian and New Zealand Marketing Academy Conference.
Export Reference (IEEE) 
R. M. Menezes and S. M. Portela,  "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal", in Australian and New Zealand Marketing Academy Conf., Melbourne, 2009
Export BibTeX 
@misc{menezes2009_1765601391455,
	author = "Menezes, R. and Portela, S.",
	title = "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal",
	year = "2009",
	howpublished = "Digital",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal
T2  - Australian and New Zealand Marketing Academy Conference
AU  - Menezes, R.
AU  - Portela, S.
PY  - 2009
CY  - Melbourne
ER  -