Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Menezes, R. & Portela, S. (2009). A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal. Australian and New Zealand Marketing Academy Conference.
Exportar Referência (IEEE) 
R. M. Menezes and S. M. Portela,  "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal", in Australian and New Zealand Marketing Academy Conf., Melbourne, 2009
Exportar BibTeX 
@misc{menezes2009_1732197921835,
	author = "Menezes, R. and Portela, S.",
	title = "A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal",
	year = "2009",
	howpublished = "Digital",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal
T2  - Australian and New Zealand Marketing Academy Conference
AU  - Menezes, R.
AU  - Portela, S.
PY  - 2009
CY  - Melbourne
ER  -