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Portela, S. & Menezes, R. (2010). Applying Survival Analysis on Customer Churn Management. European Marketing Academy Conference (EMAC).
S. M. Portela and R. M. Menezes, "Applying Survival Analysis on Customer Churn Management", in European Marketing Academy Conf. (EMAC), Copenhaga, 2010
@misc{portela2010_1732198331497, author = "Portela, S. and Menezes, R.", title = "Applying Survival Analysis on Customer Churn Management", year = "2010", howpublished = "Digital", url = "" }