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Menezes, R. & Portela, S. (2010). Determinants of Customer Churn in the Fixed Telecommunications Industry in Portugal: An Application of a Logit Model. European Marketing Academy Conference (EMAC).
R. M. Menezes and S. M. Portela, "Determinants of Customer Churn in the Fixed Telecommunications Industry in Portugal: An Application of a Logit Model", in European Marketing Academy Conf. (EMAC), Copenhaga, 2010
@misc{menezes2010_1732199494283, author = "Menezes, R. and Portela, S.", title = "Determinants of Customer Churn in the Fixed Telecommunications Industry in Portugal: An Application of a Logit Model", year = "2010", howpublished = "Digital", url = "" }