Exportar Publicação

Marques, C., Lengler, J. & Mohsin, A. (2017). A Multinational Study On Perceptions Of Attractions/activities Of Student Tourists From Eight Countries. European Marketing Academy Conference - EMAC 2017.

C. M. Marques et al.,  "A Multinational Study On Perceptions Of Attractions/activities Of Student Tourists From Eight Countries", in European Marketing Academy Conf. - EMAC 2017, Groningen, 2017

@misc{marques2017_1716230289233,
	author = "Marques, C. and Lengler, J. and Mohsin, A.",
	title = "A Multinational Study On Perceptions Of Attractions/activities Of Student Tourists From Eight Countries",
	year = "2017",
	howpublished = "Digital",
	url = "http://www.rug.nl/emac2017/"
}

TY  - CPAPER
TI  - A Multinational Study On Perceptions Of Attractions/activities Of Student Tourists From Eight Countries
T2  - European Marketing Academy Conference - EMAC 2017
AU  - Marques, C.
AU  - Lengler, J.
AU  - Mohsin, A.
PY  - 2017
CY  - Groningen
UR  - http://www.rug.nl/emac2017/
AB  - Despite the importance of research involving multinational samples in the tourism marketing area these studies are still scant. The aim of this study is to assess differences and commonalities in the student travel market across different countries to determine typologies based on touristic attractions/activities offered by a destination such as New Zealand. A sample of 3,431 respondents from eight countries i.e. Brazil, India, Malaysia, Pakistan, Portugal, Spain, Thailand, and the USA was obtained. Seven clusters of student tourists emerged. The findings from the current study suggest that clusters of student tourists present commonalities regardless their national origin. 
ER  -