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Miguel, L., Marques, S. & Duarte, A. P. (2022). The influence of consumer ethnocentrism on purchase of domestic fruit and vegetables in Portugal: Application of the extended theory of planned behaviour. British Food Journal. 124 (13), 599-618

L. P. Miguel et al.,  "The influence of consumer ethnocentrism on purchase of domestic fruit and vegetables in Portugal: Application of the extended theory of planned behaviour", in British Food Journal, vol. 124, no. 13, pp. 599-618, 2022

@article{miguel2022_1716018299595,
	author = "Miguel, L. and Marques, S. and Duarte, A. P.",
	title = "The influence of consumer ethnocentrism on purchase of domestic fruit and vegetables in Portugal: Application of the extended theory of planned behaviour",
	journal = "British Food Journal",
	year = "2022",
	volume = "124",
	number = "13",
	doi = "10.1108/BFJ-11-2021-1208",
	pages = "599-618",
	url = "https://www.emerald.com/insight/publication/issn/0007-070X"
}

TY  - JOUR
TI  - The influence of consumer ethnocentrism on purchase of domestic fruit and vegetables in Portugal: Application of the extended theory of planned behaviour
T2  - British Food Journal
VL  - 124
IS  - 13
AU  - Miguel, L.
AU  - Marques, S.
AU  - Duarte, A. P.
PY  - 2022
SP  - 599-618
SN  - 0007-070X
DO  - 10.1108/BFJ-11-2021-1208
UR  - https://www.emerald.com/insight/publication/issn/0007-070X
AB  - Purpose – With the crescent globalisation together with economic and food
crisis, consumers are increasingly confronted with food products from different
origins and appeals to consume “national”. One factor influencing the purchase
behaviour of domestic food products is the consumer ethnocentrism. The aim of
this paper is to study consumers’ purchase behaviour intention towards “produce
in Portugal” fruit and vegetables applying a consumer ethnocentrism extended
model of the Theory of Planned Behaviour (TPB).
Design/methodology/approach – A questionnaire was presented to a
sample of 700 Portuguese consumers responsible for the household food
purchase by computer assisted telephone interview system. Structural equation
modelling was conducted to examine direct and indirect effects of consumer
ethnocentrism via attitude, subjective norm, and perceived behavioural control on
consumer intention to purchase domestic fruit and vegetables.
Findings – Findings suggest that consumer ethnocentrism both directly and
indirectly influences purchase intention. Consumer ethnocentrism reinforces
consumers’ attitudes and perceived behavioural control regarding the purchase
of domestic fruit and vegetables, thereby increasing their intention to purchase
such products in the future. TPB model is applicable in determining the
consumers' intention to buy domestic fruit and vegetables in Portugal.
Research limitations/implications – This study provides the food industry
and retail with informative basis about which mechanisms underlie the
consumers’ intention to buy domestic fruits and vegetables. New food categories
should be studied.
Originality/value – This study gives a first insight on Portuguese consumer
ethnocentric tendencies. Moreover, it contributes to the globally ongoing
discussion about the relevance of consumer ethnocentrism for determining
purchase behaviour by identifying TPB components as relevant mediating
mechanisms of consumer ethnocentrism effects on purchase intention.
ER  -