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Raissa Karen Leitinho Sales, Ana Carla Amaro & Baldi, V. (2021). Building trust in digital platforms for sharing collaborative lifestyles in sustainable contexts. Comunicação e Sociedade. 39, 223-247

R. K. Sales et al.,  "Building trust in digital platforms for sharing collaborative lifestyles in sustainable contexts", in Comunicação e Sociedade, vol. 39, pp. 223-247, 2021

@article{sales2021_1734859248759,
	author = "Raissa Karen Leitinho Sales and Ana Carla Amaro and Baldi, V.",
	title = "Building trust in digital platforms for sharing collaborative lifestyles in sustainable contexts",
	journal = "Comunicação e Sociedade",
	year = "2021",
	volume = "39",
	number = "",
	doi = "10.17231/comsoc.39(2021).2789",
	pages = "223-247",
	url = "https://revistacomsoc.pt/index.php/revistacomsoc/about"
}

TY  - JOUR
TI  - Building trust in digital platforms for sharing collaborative lifestyles in sustainable contexts
T2  - Comunicação e Sociedade
VL  - 39
AU  - Raissa Karen Leitinho Sales
AU  - Ana Carla Amaro
AU  - Baldi, V.
PY  - 2021
SP  - 223-247
SN  - 1645-2089
DO  - 10.17231/comsoc.39(2021).2789
UR  - https://revistacomsoc.pt/index.php/revistacomsoc/about
AB  - The term “sharing economy” is intended to identify a set of social relations, digitally me-
diated, based on the principles of reciprocity and trust. However, such principles must result
from the technological and design requirements of the platforms used where users deposit their
personal data, insert information about interests and daily practices, communicate with strang-
ers and, in this way, create personal bonds. The study hereby presented aims to identify a set of
guidelines for building trust in the context of digitally mediated sharing of collaborative lifestyles,
on platforms that promote the sharing of experiences in sustainable contexts. Within the scope of
this study, sharing collaborative lifestyles means a non-monetary social exchange of knowledge,
skills, accommodation, and food. The analyzed platforms — Volunteers Base, The Poosh, and
WWOOF Portugal — are non-commercial organizations that promote experiences in educational
projects in eco villages, natural construction projects in rural areas, permaculture projects on
farms, among others. A multi-case and documentary study of the terms and policies published by
these digital platforms was carried out. These regulatory documents were submitted to content
analysis, using the Iramuteq and MAXQDA software. From this analysis, 20 guidelines emerged,
in three categories: “practices and conduct”, “conditions” and “security and privacy”, which can
guide users and platforms in the construction of digitally mediated sharing relationships in a
transparent and reliable way.
ER  -