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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ana Cláudia Amaro, Martinez, L.M., Ramos, F.R., Karla Menezes & Silvio Menezes (2023). An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad. Electronic Commerce Research. 23 (3), 1429-1458
Exportar Referência (IEEE) 
A. C. Amaro et al.,  "An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad", in Electronic Commerce Research, vol. 23, no. 3, pp. 1429-1458, 2023
Exportar BibTeX 
@article{amaro2023_1730118353210,
	author = "Ana Cláudia Amaro and Martinez, L.M. and Ramos, F.R. and Karla Menezes and Silvio Menezes",
	title = "An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad",
	journal = "Electronic Commerce Research",
	year = "2023",
	volume = "23",
	number = "3",
	doi = "10.1007/s10660-022-09639-4",
	pages = "1429-1458",
	url = "https://link.springer.com/journal/10660"
}
Exportar RIS 
TY  - JOUR
TI  - An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad
T2  - Electronic Commerce Research
VL  - 23
IS  - 3
AU  - Ana Cláudia Amaro
AU  - Martinez, L.M.
AU  - Ramos, F.R.
AU  - Karla Menezes
AU  - Silvio Menezes
PY  - 2023
SP  - 1429-1458
SN  - 1389-5753
DO  - 10.1007/s10660-022-09639-4
UR  - https://link.springer.com/journal/10660
AB  - Brands are striving for attention and seeking to attract the right customer, therefore online advertisements have become their big new showroom. Generally, advertisements combine colored imagery and strong movements to encourage and capture the consumer’s attention. However, research shows that people may react differently to similar stimuli depending on their personality traits. This research focuses on how people with a higher sensitivity to external stimuli – commonly defined as Highly Sensitive Persons (HSPs) – react when exposed to ads with excessive visual stimuli (i.e., colors, dynamic imagery, complex layouts). Results from two studies – (1) an experiment conducted online (n = 149); and (2) a biometric data collection using Mind Wave, a brain wave-reading device from NeuroSky (n = 18) – showed that the HSP trait affects ads perception and leads to a negative reaction toward overstimulating advertisements. This study sheds some light on the literature about personality traits and online consumer behavior.
ER  -