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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Dias, Á., Pereira, L., Lopes da Costa, R. & Gonçalves, R. (2022). New product development and co-creation: A service-dominant logic approach. International Journal of Entrepreneurial Venturing. 14 (1), 87-121
Exportar Referência (IEEE)
Á. D. Dias et al.,  "New product development and co-creation: A service-dominant logic approach", in Int. Journal of Entrepreneurial Venturing, vol. 14, no. 1, pp. 87-121, 2022
Exportar BibTeX
@article{dias2022_1733301680138,
	author = "Dias, Á. and Pereira, L. and Lopes da Costa, R. and Gonçalves, R.",
	title = "New product development and co-creation: A service-dominant logic approach",
	journal = "International Journal of Entrepreneurial Venturing",
	year = "2022",
	volume = "14",
	number = "1",
	doi = "10.1504/IJEV.2022.122017",
	pages = "87-121",
	url = "https://www.inderscienceonline.com/doi/abs/10.1504/IJEV.2022.122017"
}
Exportar RIS
TY  - JOUR
TI  - New product development and co-creation: A service-dominant logic approach
T2  - International Journal of Entrepreneurial Venturing
VL  - 14
IS  - 1
AU  - Dias, Á.
AU  - Pereira, L.
AU  - Lopes da Costa, R.
AU  - Gonçalves, R.
PY  - 2022
SP  - 87-121
SN  - 1742-5360
DO  - 10.1504/IJEV.2022.122017
UR  - https://www.inderscienceonline.com/doi/abs/10.1504/IJEV.2022.122017
AB  - Nowadays, we face competitive environments characterised by the proliferation of new technologies, accelerated obsolescence of products and constant change in consumer needs. Companies and organisations need to keep up with changes in the development of new products and services. Interaction with the consumer through co-creation in the new product development process emerges as a process to obtain a competitive advantage and create value for the consumer. Value creation is not inherent to new product development and co-creation. Motivational, emotional, and situational factors alter the success of value creation and can even destroy it. A survey was conducted to measure the variables and test the hypothesis. Results from multiple regression indicate a positive relation between co-creation, innovation, motivation, emotion, value creation, and information and new product development.
ER  -