Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Tapadinhas, R., Pereira, L., Geraldes, J., Gonçalves, R., Dias, Á. & Lopes da Costa, R. (2022). Customer journey in fashion industry: Online or offline. International Journal of Services Operations and Informatics. 12 (2), 87-118
Exportar Referência (IEEE) 
R. Tapadinhas et al.,  "Customer journey in fashion industry: Online or offline", in Int. Journal of Services Operations and Informatics, vol. 12, no. 2, pp. 87-118, 2022
Exportar BibTeX 
@article{tapadinhas2022_1732202809168,
	author = "Tapadinhas, R. and Pereira, L. and Geraldes, J. and Gonçalves, R. and Dias, Á. and Lopes da Costa, R.",
	title = "Customer journey in fashion industry: Online or offline",
	journal = "International Journal of Services Operations and Informatics",
	year = "2022",
	volume = "12",
	number = "2",
	doi = "10.1504/IJSOI.2022.126327",
	pages = "87-118",
	url = "https://www.inderscienceonline.com/doi/abs/10.1504/IJSOI.2022.126327"
}
Exportar RIS 
TY  - JOUR
TI  - Customer journey in fashion industry: Online or offline
T2  - International Journal of Services Operations and Informatics
VL  - 12
IS  - 2
AU  - Tapadinhas, R.
AU  - Pereira, L.
AU  - Geraldes, J.
AU  - Gonçalves, R.
AU  - Dias, Á.
AU  - Lopes da Costa, R.
PY  - 2022
SP  - 87-118
SN  - 1741-539X
DO  - 10.1504/IJSOI.2022.126327
UR  - https://www.inderscienceonline.com/doi/abs/10.1504/IJSOI.2022.126327
AB  - Technological improvements are allowing the development of the customer experience both online and offline, and the purpose is to create a better experience. Nowadays, customers can decide to purchase products/services in two different ways: online or offline. The online experience has been changing the way companies reach the customer, while in-store experience is the traditional way of purchasing. This study analyses the customer journey and the most important attributes when the customer wants to purchase a product and must choose between the two channels in the fashion industry. It is important to understand why customers choose a channel instead of the other one, and if the combination of the two channels can improve customer experience. It used a qualitative methodology based on a set of interviews that provide results using content and cluster analysis. The main findings indicate that sensory elements are essential when customers want to purchase a clothing item and that is one of the reasons that customers, in general, prefer to purchase offline.
ER  -