Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Pereira, L., Santos, J., Jerónimo, C. H., Vinhas da Silva, Rui & Teixeira, N. (2022). Pereira market scan: Market intelligence framework. Transnational Marketing Journal. 10 (2), 375-386
Exportar Referência (IEEE) 
L. L. Pereira et al.,  "Pereira market scan: Market intelligence framework", in Transnational Marketing Journal, vol. 10, no. 2, pp. 375-386, 2022
Exportar BibTeX 
@article{pereira2022_1734879234956,
	author = "Pereira, L. and Santos, J. and Jerónimo, C. H. and Vinhas da Silva, Rui and Teixeira, N.",
	title = "Pereira market scan: Market intelligence framework",
	journal = "Transnational Marketing Journal",
	year = "2022",
	volume = "10",
	number = "2",
	doi = "10.33182/tmj.v10i2.1223",
	pages = "375-386",
	url = "https://transnationalmarket.com/article-detail/?id=156"
}
Exportar RIS 
TY  - JOUR
TI  - Pereira market scan: Market intelligence framework
T2  - Transnational Marketing Journal
VL  - 10
IS  - 2
AU  - Pereira, L.
AU  - Santos, J.
AU  - Jerónimo, C. H.
AU  - Vinhas da Silva, Rui
AU  - Teixeira, N.
PY  - 2022
SP  - 375-386
SN  - 2041-4684
DO  - 10.33182/tmj.v10i2.1223
UR  - https://transnationalmarket.com/article-detail/?id=156
AB  - The increasing competitiveness of market search related with information needs led to several companies to invest in 
new forms of decision making and models applied to scientific methods to position them as market leaders and to 
extract added value. This study was conducted with the propose of developing a market tool to allow a deeper and 
more pragmatic analysis to client’s value and clients life cycle in order to contribute to the competitiveness of companies with relevant outputs and increase the market share of his company in a more conscious, objective way. The findings of this study allowed to quickly identify and to mitigate the type of problems which affect the organization and thus provide benefits to all the stakeholders that are in interaction with organizations.

ER  -