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Export Reference (APA) 
Reihaneh Hajishirzi, Costa, C. & Aparicio, M. (2022). The Impact of Technology and Change Management on Value Proposition Innovation: An Iranian Study. IEEE Transactions on Engineering Management. 1-11
Export Reference (IEEE) 
R. Hajishirzi et al.,  "The Impact of Technology and Change Management on Value Proposition Innovation: An Iranian Study", in IEEE Transactions on Engineering Management, pp. 1-11, 2022
Export BibTeX 
@article{hajishirzi2022_1764921704640,
	author = "Reihaneh Hajishirzi and Costa, C. and Aparicio, M.",
	title = "The Impact of Technology and Change Management on Value Proposition Innovation: An Iranian Study",
	journal = "IEEE Transactions on Engineering Management",
	year = "2022",
	volume = "",
	number = "",
	doi = "10.1109/TEM.2022.3225664",
	pages = "1-11"
}
Export RIS 
TY  - JOUR
TI  - The Impact of Technology and Change Management on Value Proposition Innovation: An Iranian Study
T2  - IEEE Transactions on Engineering Management
AU  - Reihaneh Hajishirzi
AU  - Costa, C.
AU  - Aparicio, M.
PY  - 2022
SP  - 1-11
SN  - 0018-9391
DO  - 10.1109/TEM.2022.3225664
AB  - Digital transformation is inevitable in today's business world. Applying digital technologies in business processes creates innovative value propositions but causes substantial changes to the organization. The main objective of our research is to understand how technology and change management affect value proposition innovation of organizations. This article introduced a model that explains value proposition innovation in Iranian companies considering three essential factors of technology, change management, and environment (industry pressure and government regulation). We evaluated our model based on the data gathered by 220 organizational leaders from different Iranian organizations, and statistically validated our model. The results showed that technology and change management significantly impact value proposition innovation. Additionally, environment has a substantial effect on change management and technology.
ER  -