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Nascimento, J. & Loureiro, S. (2022). Three routes for sustainable consumer behaviours. In Harrigan, P., and Brush, G. (Ed.), ANZMAC 2022: Reconnect & Reimagine: Conference Proceedings. (pp. 95-98). Perth: ANZMAC.

J. P. Nascimento and S. M. Loureiro,  "Three routes for sustainable consumer behaviours", in ANZMAC 2022: Reconnect & Reimagine: Conf. Proc., Harrigan, P., and Brush, G., Ed., Perth, ANZMAC, 2022, pp. 95-98

@inproceedings{nascimento2022_1734882380366,
	author = "Nascimento, J. and Loureiro, S.",
	title = "Three routes for sustainable consumer behaviours",
	booktitle = "ANZMAC 2022: Reconnect & Reimagine: Conference Proceedings",
	year = "2022",
	editor = "Harrigan, P., and Brush, G.",
	volume = "",
	number = "",
	series = "",
	pages = "95-98",
	publisher = "ANZMAC",
	address = "Perth",
	organization = "University of Western Australia and Curtin University",
	url = "https://www.anzmac2022.com/"
}

TY  - CPAPER
TI  - Three routes for sustainable consumer behaviours
T2  - ANZMAC 2022: Reconnect & Reimagine: Conference Proceedings
AU  - Nascimento, J.
AU  - Loureiro, S.
PY  - 2022
SP  - 95-98
SN  - 1447-3275
CY  - Perth
UR  - https://www.anzmac2022.com/
AB  - As societies become aware of environmental issues, a large portion of consumers are adopting more
sustainable lifestyles and refraining from buying certain products (EIB, 2021), with environmental
motives predicted to be the top choice criteria for as much as 55% of consumers in the next five years
(betterRetailing.com, 2021). An area of particular dispute in literature is between adopting self-oriented
(e.g., related with improving our social/self-identity) or altruistic (e.g., environmental-related) motives
for explaining sustainable consumer behaviors (SCBs). In particular, social norms (SN) and
environmental concerns (EC) are the two most frequently assessed predictors of SCBs according to our
exploratory literature review, yet with contradictory findings.
The aim of this study is to examine whether consumers, confronted with choosing between
environmentally sustainable and non-sustainable products, show higher consideration for social self-enhancement,
or environmental motives, and observe to what extent does that influence differs across
green categories. We address the following research questions:
RQ1: Which green product categories are spontaneously mentioned by consumers?
RQ2: To what extent did social and/or environmental factors influenced their choices?
RQ3: What other motivations and barriers may affect SCBs?
ER  -