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Loureiro, S. M. C., Ali, F. & Ali, M. (2024). Symmetric and asymmetric modeling to understand drivers and consequences of hotel chatbot engagement. International Journal of Human–Computer Interaction. 40 (3), 782-794
S. M. Loureiro et al., "Symmetric and asymmetric modeling to understand drivers and consequences of hotel chatbot engagement", in Int. Journal of Human–Computer Interaction, vol. 40, no. 3, pp. 782-794, 2024
@article{loureiro2024_1734883495732, author = "Loureiro, S. M. C. and Ali, F. and Ali, M.", title = "Symmetric and asymmetric modeling to understand drivers and consequences of hotel chatbot engagement", journal = "International Journal of Human–Computer Interaction", year = "2024", volume = "40", number = "3", doi = "10.1080/10447318.2022.2124346", pages = "782-794", url = "https://www.tandfonline.com/doi/full/10.1080/10447318.2022.2124346" }
TY - JOUR TI - Symmetric and asymmetric modeling to understand drivers and consequences of hotel chatbot engagement T2 - International Journal of Human–Computer Interaction VL - 40 IS - 3 AU - Loureiro, S. M. C. AU - Ali, F. AU - Ali, M. PY - 2024 SP - 782-794 SN - 1044-7318 DO - 10.1080/10447318.2022.2124346 UR - https://www.tandfonline.com/doi/full/10.1080/10447318.2022.2124346 AB - Drawing on action identification and complexity theories, this study explores lifestyle congruency and chatbot identification as drivers of engagement, leading to chatbot advocacy. Data collected from 304 individuals were assessed symmetrically through PLS-SEM. Moreover, configuration causal paths were assessed through fsQCA. Findings reveal the role of chatbot identification in the relationship between lifestyle congruency and customer chatbot engagement. Lifestyle congruency and chatbot identification significantly influence all the dimensions of chatbot engagement. Nevertheless, only customer referrals and customer influence lead to chatbot advocacy. Findings from fsQCA reveal six and seven different paths, leading to high and low levels of chatbot advocacy, respectively. This is one of the first studies to apply both symmetrical and asymmetrical analysis to examine different casual paths to chatbot advocacy. ER -