Exportar Publicação

Ferreira, F., Spahr, R. W. & Pereira, J. A. M. (2011). New banking trends, MCDA and financial decisions: Insights and a framework for retail banking. Banks and Bank Systems. 6 (2), 23-35

F. A. Ferreira et al.,  "New banking trends, MCDA and financial decisions: Insights and a framework for retail banking", in Banks and Bank Systems, vol. 6, no. 2, pp. 23-35, 2011

@article{ferreira2011_1715201439566,
	author = "Ferreira, F. and Spahr, R. W. and Pereira, J. A. M.",
	title = "New banking trends, MCDA and financial decisions: Insights and a framework for retail banking",
	journal = "Banks and Bank Systems",
	year = "2011",
	volume = "6",
	number = "2",
	pages = "23-35",
	url = "http://businessperspectives.org/component/option,com_journals/task,issue/id,164/jid,6/Itemid,74/"
}

TY  - JOUR
TI  - New banking trends, MCDA and financial decisions: Insights and a framework for retail banking
T2  - Banks and Bank Systems
VL  - 6
IS  - 2
AU  - Ferreira, F.
AU  - Spahr, R. W.
AU  - Pereira, J. A. M.
PY  - 2011
SP  - 23-35
SN  - 1816-7403
UR  - http://businessperspectives.org/component/option,com_journals/task,issue/id,164/jid,6/Itemid,74/
AB  - Since most decision making involves multiple criteria, extensive research has been developed in this area over the past few decades. However, as it is widely known in the decision-making field, there are significant differences in the way that the decision-making process has been addressed. This has lead to two different approaches: Multiple Criteria Decision Making (MCDM) and Multiple Criteria Decision Analysis (or Aid) (MCDA). Having the most recent world economic and financial trends as a background, this paper aims to highlight the relationship between MCDA and financial decisions in a banking context. The paper is based on previous work of well-known authors in the financial decisionmaking field, but highlights new findings and presents a multicriteria framework for retail banking in order to increase the interest of the MCDA approach for banking issues. In particular, the framework offers a holistic view of banking activities at a bank branch level, where at least eight different phases, when correctly integrated and performed, provide banks with a greater capacity to support decisions and to adapt strategies to a permanent changing environment. The paper discusses insights, advantages and disadvantages of MCDA to provide recommendations for successful applications of this approach in similar contexts.
ER  -