Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Silva, G. M., Dias, Á., Lisboa, A. C. & Silva, F. P. (2023). Drivers and outcomes of sustainable export marketing strategies in international environments. Review of International Business and Strategy. 33 (4), 627-648
Exportar Referência (IEEE) 
G. M. Silva et al.,  "Drivers and outcomes of sustainable export marketing strategies in international environments", in Review of Int. Business and Strategy, vol. 33, no. 4, pp. 627-648, 2023
Exportar BibTeX 
@article{silva2023_1714817935103,
	author = "Silva, G. M. and Dias, Á. and Lisboa, A. C. and Silva, F. P.",
	title = "Drivers and outcomes of sustainable export marketing strategies in international environments",
	journal = "Review of International Business and Strategy",
	year = "2023",
	volume = "33",
	number = "4",
	doi = "10.1108/RIBS-05-2022-0056",
	pages = "627-648",
	url = "https://www.emerald.com/insight/content/doi/10.1108/RIBS-05-2022-0056/full/html"
}
Exportar RIS 
TY  - JOUR
TI  - Drivers and outcomes of sustainable export marketing strategies in international environments
T2  - Review of International Business and Strategy
VL  - 33
IS  - 4
AU  - Silva, G. M.
AU  - Dias, Á.
AU  - Lisboa, A. C.
AU  - Silva, F. P.
PY  - 2023
SP  - 627-648
SN  - 2059-6014
DO  - 10.1108/RIBS-05-2022-0056
UR  - https://www.emerald.com/insight/content/doi/10.1108/RIBS-05-2022-0056/full/html
AB  - Export firms are quicker to adopt environmental friendliness than firms focused on domestic markets, due to differences in foreign countries’ environmental requirements. Thus, it is important to understand firms’ green export marketing strategy and its influence on export performance. This study investigates the relationship between market-oriented environmental sustainability and green export-related resources and capabilities; analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy; and assesses the influence of such strategy on export performance. Using survey data from 241 manufacturing export firms, our study finds a positive influence of market-oriented environmental sustainability on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an eco-friendly export marketing strategy contributes to firm’s export performance.
ER  -