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Jalali, M. & Briley, D. (2012). Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level. 41st EMAC (European Marketing Academy) Conference.
M. S. Jalali and D. Briley, "Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level", in 41st EMAC (European Marketing Academy) Conf., Lisboa, 2012
@misc{jalali2012_1716210196455, author = "Jalali, M. and Briley, D.", title = "Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level", year = "2012", howpublished = "Digital", url = "" }