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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C. & Guerreiro, J. (2023). How attachment affects happiness in the human-IVA relationship. In Umashankar, N., and Lisjak, M. (Ed.), 2023 AMA Winter Academic Conference. (pp. 36-39). Nashville, Tennessee, USA: American Marketing Association.
Export Reference (IEEE) 
S. M. Loureiro and J. R. Guerreiro,  "How attachment affects happiness in the human-IVA relationship", in 2023 AMA Winter Academic Conf., Umashankar, N., and Lisjak, M., Ed., Nashville, Tennessee, USA, American Marketing Association, 2023, vol. 24, pp. 36-39
Export BibTeX 
@inproceedings{loureiro2023_1716032738664,
	author = "Loureiro, S. M. C. and Guerreiro, J.",
	title = "How attachment affects happiness in the human-IVA relationship",
	booktitle = "2023 AMA Winter Academic Conference",
	year = "2023",
	editor = "Umashankar, N., and Lisjak, M.",
	volume = "24",
	number = "",
	series = "",
	pages = "36-39",
	publisher = "American Marketing Association",
	address = "Nashville, Tennessee, USA",
	organization = "American Marketing Association",
	url = "https://www.ama.org/events/academic/2023-ama-winter-academic-conference/"
}
Export RIS 
TY  - CPAPER
TI  - How attachment affects happiness in the human-IVA relationship
T2  - 2023 AMA Winter Academic Conference
VL  - 24
AU  - Loureiro, S. M. C.
AU  - Guerreiro, J.
PY  - 2023
SP  - 36-39
CY  - Nashville, Tennessee, USA
UR  - https://www.ama.org/events/academic/2023-ama-winter-academic-conference/
AB  - Description: The current study investigates how the level of human attachment to IVA drives their engagement and happiness. The level of attachment is determined by users’ perceptions of IVA’s autonomy, competence, and relatedness.
ER  -