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Loureiro, S. M. C. & Guerreiro, J. (2023). How attachment affects happiness in the human-IVA relationship. In Umashankar, N., and Lisjak, M. (Ed.), 2023 AMA Winter Academic Conference. (pp. 36-39). Nashville, Tennessee, USA: American Marketing Association.
S. M. Loureiro and J. R. Guerreiro, "How attachment affects happiness in the human-IVA relationship", in 2023 AMA Winter Academic Conf., Umashankar, N., and Lisjak, M., Ed., Nashville, Tennessee, USA, American Marketing Association, 2023, vol. 24, pp. 36-39
@inproceedings{loureiro2023_1732206012753, author = "Loureiro, S. M. C. and Guerreiro, J.", title = "How attachment affects happiness in the human-IVA relationship", booktitle = "2023 AMA Winter Academic Conference", year = "2023", editor = "Umashankar, N., and Lisjak, M.", volume = "24", number = "", series = "", pages = "36-39", publisher = "American Marketing Association", address = "Nashville, Tennessee, USA", organization = "American Marketing Association", url = "https://www.ama.org/events/academic/2023-ama-winter-academic-conference/" }
TY - CPAPER TI - How attachment affects happiness in the human-IVA relationship T2 - 2023 AMA Winter Academic Conference VL - 24 AU - Loureiro, S. M. C. AU - Guerreiro, J. PY - 2023 SP - 36-39 CY - Nashville, Tennessee, USA UR - https://www.ama.org/events/academic/2023-ama-winter-academic-conference/ AB - Description: The current study investigates how the level of human attachment to IVA drives their engagement and happiness. The level of attachment is determined by users’ perceptions of IVA’s autonomy, competence, and relatedness. ER -