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Guerreiro, J. & Loureiro, S. M. C. (2023). I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships. Journal of Business Research. 161
J. R. Guerreiro and S. M. Loureiro, "I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships", in Journal of Business Research, vol. 161, 2023
@article{guerreiro2023_1734885168161, author = "Guerreiro, J. and Loureiro, S. M. C.", title = "I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships", journal = "Journal of Business Research", year = "2023", volume = "161", number = "", doi = "10.1016/j.jbusres.2023.113863", url = "https://www.sciencedirect.com/science/article/pii/S0148296323002217?via%3Dihub" }
TY - JOUR TI - I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships T2 - Journal of Business Research VL - 161 AU - Guerreiro, J. AU - Loureiro, S. M. C. PY - 2023 SN - 0148-2963 DO - 10.1016/j.jbusres.2023.113863 UR - https://www.sciencedirect.com/science/article/pii/S0148296323002217?via%3Dihub AB - The conversation between humans and Artificial Intelligence (AI)-enabled intelligent voice assistants (IVA) can create bonds that go beyond a mere utilitarian purpose. The emotional cues in a Human-AI conversation can lead consumers to feel connected with the AI-agents and even consider such a relationship as cool. Although brand coolness is known to affect consumer behavior, little is known about how consumers perceive a close relationship with IVAs and what the drivers of their use or avoidance are. Therefore, the current paper adds to the literature by analyzing how AI-enabled voice assistant experience affects IVA coolness and customer-brand relationships using the attachment-aversion (A-A) theory. A total of 308 consumers showed that affective, behavioral, and intellectual experiences with the intelligent voice assistant affect IVA coolness. IVA coolness was also found to affect A-A relationships positively, influencing consumers’ motivational strength to adopt, maintain and enhance the relationship in the future. ER -