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Export Reference (APA) 
Guerreiro, J. & Loureiro, S. M. C. (2023). I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships. Journal of Business Research. 161
Export Reference (IEEE) 
J. R. Guerreiro and S. M. Loureiro,  "I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships", in Journal of Business Research, vol. 161, 2023
Export BibTeX 
@article{guerreiro2023_1716135895697,
	author = "Guerreiro, J. and Loureiro, S. M. C.",
	title = "I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships",
	journal = "Journal of Business Research",
	year = "2023",
	volume = "161",
	number = "",
	doi = "10.1016/j.jbusres.2023.113863",
	url = "https://www.sciencedirect.com/science/article/pii/S0148296323002217?via%3Dihub"
}
Export RIS 
TY  - JOUR
TI  - I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships
T2  - Journal of Business Research
VL  - 161
AU  - Guerreiro, J.
AU  - Loureiro, S. M. C.
PY  - 2023
SN  - 0148-2963
DO  - 10.1016/j.jbusres.2023.113863
UR  - https://www.sciencedirect.com/science/article/pii/S0148296323002217?via%3Dihub
AB  - The conversation between humans and Artificial Intelligence (AI)-enabled intelligent voice assistants (IVA) can create bonds that go beyond a mere utilitarian purpose. The emotional cues in a Human-AI conversation can lead consumers to feel connected with the AI-agents and even consider such a relationship as cool. Although brand coolness is known to affect consumer behavior, little is known about how consumers perceive a close relationship 
with IVAs and what the drivers of their use or avoidance are. Therefore, the current paper adds to the literature by analyzing how AI-enabled voice assistant experience affects IVA coolness and customer-brand relationships using the attachment-aversion (A-A) theory. A total of 308 consumers showed that affective, behavioral, and intellectual experiences with the intelligent voice assistant affect IVA coolness. IVA coolness was also found to 
affect A-A relationships positively, influencing consumers’ motivational strength to adopt, maintain and enhance the relationship in the future.
ER  -