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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Bilro, R.G. (2020). Social media and brand dilution risk for luxury brands. EMAC and JCR/IJRM author development workshop.
Export Reference (IEEE) 
R. J. Bilro,  "Social media and brand dilution risk for luxury brands", in EMAC and JCR/IJRM author development workshop, 2020
Export BibTeX 
@misc{bilro2020_1716210171586,
	author = "Bilro, R.G.",
	title = "Social media and brand dilution risk for luxury brands",
	year = "2020",
	howpublished = "Other",
	url = "https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1460"
}
Export RIS 
TY  - CPAPER
TI  - Social media and brand dilution risk for luxury brands
T2  - EMAC and JCR/IJRM author development workshop
AU  - Bilro, R.G.
PY  - 2020
UR  - https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1460
ER  -