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Export Reference (APA)
Martins A. F., Penela, D. & Cardoso, M. G. M. S. (2023). Understanding the personality of Europe’s only world surfing reserve. Consumer Behavior in Tourism and Hospitality. 18 (2), 215-227
Export Reference (IEEE)
A. F. Martins et al.,  "Understanding the personality of Europe’s only world surfing reserve", in Consumer Behavior in Tourism and Hospitality, vol. 18, no. 2, pp. 215-227, 2023
Export BibTeX
@article{martins2023_1765574430924,
	author = "Martins A. F. and Penela, D. and Cardoso, M. G. M. S.",
	title = "Understanding the personality of Europe’s only world surfing reserve",
	journal = "Consumer Behavior in Tourism and Hospitality",
	year = "2023",
	volume = "18",
	number = "2",
	doi = "10.1108/CBTH-05-2022-0115",
	pages = "215-227",
	url = "https://www.emerald.com/insight/publication/issn/2752-6666"
}
Export RIS
TY  - JOUR
TI  - Understanding the personality of Europe’s only world surfing reserve
T2  - Consumer Behavior in Tourism and Hospitality
VL  - 18
IS  - 2
AU  - Martins A. F.
AU  - Penela, D.
AU  - Cardoso, M. G. M. S.
PY  - 2023
SP  - 215-227
SN  - 2752-6666
DO  - 10.1108/CBTH-05-2022-0115
UR  - https://www.emerald.com/insight/publication/issn/2752-6666
AB  - Purpose: This study aims to uncover the destination personality of the World Surfing Reserve (WSR) in Europe, Ericeira, from local stakeholders’ perspectives; understand if WSR recognition influences the perception of destination personality; and understand if there is an alignment between the vision of the destination management Organization (DMO) and stakeholders in terms of destination personality. Design/methodology/approach: An extensive literature search was conducted to identify personality traits, which were then filtered and included in a survey of Ericeira's stakeholders and in a DMO interview. A principal components analysis enabled the identification of the most relevant personality traits. Findings: Cool, appealing and self-assured emerged as destination-specific personality traits of Ericeira, indicating that other similar destinations can consider them in future branding actions. The findings indicate that WSR recognition can be a determinant for local tourism but has no impact on destination personality as viewed by local stakeholders. Therefore, one can suggest that personality is embedded in a tourist destination and is somewhat resistant to external WSR recognition. In general, alignment was found between the views of the local stakeholders and the DMO. Originality/value: This study reinforces the literature on the importance of stakeholder involvement in place brand development. It also suggests that external recognition may have an impact on local tourism but has a limited impact on destination personality. Finally, this research constitutes a baseline for further studies on the destination personality traits of current and prospective 
ER  -