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Martins A. F., Penela, D. & Cardoso, M. G. M. S. (2023). Understanding the personality of Europe’s only world surfing reserve. Consumer Behavior in Tourism and Hospitality. 18 (2), 215-227

A. F. Martins et al.,  "Understanding the personality of Europe’s only world surfing reserve", in Consumer Behavior in Tourism and Hospitality, vol. 18, no. 2, pp. 215-227, 2023

@article{martins2023_1732207222851,
	author = "Martins A. F. and Penela, D. and Cardoso, M. G. M. S.",
	title = "Understanding the personality of Europe’s only world surfing reserve",
	journal = "Consumer Behavior in Tourism and Hospitality",
	year = "2023",
	volume = "18",
	number = "2",
	doi = "10.1108/CBTH-05-2022-0115",
	pages = "215-227",
	url = "https://www.emerald.com/insight/publication/issn/2752-6666"
}

TY  - JOUR
TI  - Understanding the personality of Europe’s only world surfing reserve
T2  - Consumer Behavior in Tourism and Hospitality
VL  - 18
IS  - 2
AU  - Martins A. F.
AU  - Penela, D.
AU  - Cardoso, M. G. M. S.
PY  - 2023
SP  - 215-227
SN  - 2752-6666
DO  - 10.1108/CBTH-05-2022-0115
UR  - https://www.emerald.com/insight/publication/issn/2752-6666
AB  - Purpose: This study aims to uncover the destination personality of the World Surfing Reserve (WSR) in Europe, Ericeira, from local stakeholders’ perspectives; understand if WSR recognition influences the perception of destination personality; and understand if there is an alignment between the vision of the destination management Organization (DMO) and stakeholders in terms of destination personality. Design/methodology/approach: An extensive literature search was conducted to identify personality traits, which were then filtered and included in a survey of Ericeira's stakeholders and in a DMO interview. A principal components analysis enabled the identification of the most relevant personality traits. Findings: Cool, appealing and self-assured emerged as destination-specific personality traits of Ericeira, indicating that other similar destinations can consider them in future branding actions. The findings indicate that WSR recognition can be a determinant for local tourism but has no impact on destination personality as viewed by local stakeholders. Therefore, one can suggest that personality is embedded in a tourist destination and is somewhat resistant to external WSR recognition. In general, alignment was found between the views of the local stakeholders and the DMO. Originality/value: This study reinforces the literature on the importance of stakeholder involvement in place brand development. It also suggests that external recognition may have an impact on local tourism but has a limited impact on destination personality. Finally, this research constitutes a baseline for further studies on the destination personality traits of current and prospective 
ER  -