Exportar Publicação

Palma, A. B. & Alturas, B. (2023). Technology acceptance: Does the users accept the change of operating system of their smartphone?. In Reis, J. L., Peter, M. K., Varela González, J. A. and Bogdanovic, Z. (Ed.), Marketing and smart technologies. Smart innovation, systems and technologies. (pp. 245-260). Santiago de Compostela: Springer.

A. B. Palma and B. A. Alturas,  "Technology acceptance: Does the users accept the change of operating system of their smartphone?", in Marketing and smart technologies. Smart innovation, systems and technologies, Reis, J. L., Peter, M. K., Varela González, J. A. and Bogdanovic, Z., Ed., Santiago de Compostela, Springer, 2023, vol. 337, pp. 245-260

@inproceedings{palma2023_1783871025747,
	author = "Palma, A. B. and Alturas, B.",
	title = "Technology acceptance: Does the users accept the change of operating system of their smartphone?",
	booktitle = "Marketing and smart technologies. Smart innovation, systems and technologies",
	year = "2023",
	editor = "Reis, J. L., Peter, M. K., Varela González, J. A. and Bogdanovic, Z.",
	volume = "337",
	number = "",
	series = "",
	doi = "10.1007/978-981-19-9099-1_17",
	pages = "245-260",
	publisher = "Springer",
	address = "Santiago de Compostela",
	organization = "",
	url = "https://link.springer.com/book/10.1007/978-981-19-9099-1"
}

TY  - CPAPER
TI  - Technology acceptance: Does the users accept the change of operating system of their smartphone?
T2  - Marketing and smart technologies. Smart innovation, systems and technologies
VL  - 337
AU  - Palma, A. B.
AU  - Alturas, B.
PY  - 2023
SP  - 245-260
SN  - 2190-3018
DO  - 10.1007/978-981-19-9099-1_17
CY  - Santiago de Compostela
UR  - https://link.springer.com/book/10.1007/978-981-19-9099-1
AB  - The main objective of this study was to understand how the users accepts the change of their operating system. Objectives were defined, like clarifying each of the operating systems, understand the preference of consumers’ choice through a questionnaire and understand whether or not there is difficulty for users to change their operating system. Thus, a questionnaire was carried out to 204 participants aged between 16 and 72 years in the region of Lisbon. The main criteria were being over 12 years old and having a smartphone. Throughout the study, it was possible to understand that most people have a smartphone, that the satisfaction with the operating system they are currently using is quite high, that older consumers have more difficulty in changing operating system, and that product features are what most influences consumers to switch from an Android to an iOS or vice versa.
ER  -