Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Owens, J., Nikolaeva, R., Younkin, N. & Carter, E. (2010). Scratch-off Summer Games at Lettuce Entertain You in Chicago. International Journal of Integrated Marketing Communications. 2 (2), 35-43
Exportar Referência (IEEE) 
I. Owens et al.,  "Scratch-off Summer Games at Lettuce Entertain You in Chicago", in Int. Journal of Integrated Marketing Communications, vol. 2, no. 2, pp. 35-43, 2010
Exportar BibTeX 
@article{owens2010_1714705282339,
	author = "Owens, J. and Nikolaeva, R. and Younkin, N. and Carter, E.",
	title = "Scratch-off Summer Games at Lettuce Entertain You in Chicago",
	journal = "International Journal of Integrated Marketing Communications",
	year = "2010",
	volume = "2",
	number = "2",
	pages = "35-43"
}
Exportar RIS 
TY  - JOUR
TI  - Scratch-off Summer Games at Lettuce Entertain You in Chicago
T2  - International Journal of Integrated Marketing Communications
VL  - 2
IS  - 2
AU  - Owens, J.
AU  - Nikolaeva, R.
AU  - Younkin, N.
AU  - Carter, E.
PY  - 2010
SP  - 35-43
SN  - 1943-3735
AB  - The article focuses on the scratch off game summer promotions by the Lettuce Entertain You Enterprises (LEYE) in the Chicago area in Illinois. This promotion by LEYE aims to drive consumers to visit and dine in the restaurants and get customers to try different restaurants within the corporate umbrella in an effort to increase the overall frequency of visits to LEYE properties. A brief history of LEYE, which was established in 1971, is provided. Also discussed is the competitive environment of the Chicago restaurant scene and its customer loyalty programs.
ER  -