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Rodrigues, M. B., Loureiro, S. M. C. & Dias, J. (2023). Cinematic virtual reality: How emotional responses vary across movie genre and technological format. In Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro (Ed.), Extended reality and metaverse: Immersive technology in times of crisis: XR 2022. (pp. 265-270). Lisboa: Springer, Cham.
M. D. Rodrigues et al., "Cinematic virtual reality: How emotional responses vary across movie genre and technological format", in Extended reality and metaverse: Immersive technology in times of crisis: XR 2022, Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro, Ed., Lisboa, Springer, Cham, 2023, pp. 265-270
@inproceedings{rodrigues2023_1734976268488, author = "Rodrigues, M. B. and Loureiro, S. M. C. and Dias, J.", title = "Cinematic virtual reality: How emotional responses vary across movie genre and technological format", booktitle = "Extended reality and metaverse: Immersive technology in times of crisis: XR 2022", year = "2023", editor = "Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro", volume = "", number = "", series = "", doi = "10.1007/978-3-031-25390-4_23", pages = "265-270", publisher = "Springer, Cham", address = "Lisboa", organization = "", url = "https://link.springer.com/chapter/10.1007/978-3-031-25390-4_23" }
TY - CPAPER TI - Cinematic virtual reality: How emotional responses vary across movie genre and technological format T2 - Extended reality and metaverse: Immersive technology in times of crisis: XR 2022 AU - Rodrigues, M. B. AU - Loureiro, S. M. C. AU - Dias, J. PY - 2023 SP - 265-270 DO - 10.1007/978-3-031-25390-4_23 CY - Lisboa UR - https://link.springer.com/chapter/10.1007/978-3-031-25390-4_23 AB - The current study seeks to explore whether virtual reality (VR) can be more effective than traditional 2D in influencing emotional responses (namely, empathy and sympathy), considering different movie genres. A factorial design 2 (movie genre: animation; documentary) x 2 (VR; 2D) between-subjects experiment was employed. A total of 145 participants were recruited. Findings suggest that sympathy and empathy responses to movies are affected by the technological format used to experience a movie, being higher in VR than in 2D. Regarding sympathy, the conducted analysis suggests that the movie genre has a higher impact than the format. Additionally, the present study concludes that the interaction between technological format and movie genre has a significant impact on WOM. ER -