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Export Reference (APA) 
Corchuelo-Azua, B., Dias, Á. & Sama-Berrocal, C. (2023). Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance. XXV APPLIED ECONOMICS MEETING.
Export Reference (IEEE) 
B. Corchuelo-Azua et al.,  "Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance", in XXV APPLIED ECONOMICS MEETING, 2023
Export BibTeX 
@misc{corchuelo-azua2023_1716146222518,
	author = "Corchuelo-Azua, B. and Dias, Á. and Sama-Berrocal, C.",
	title = "Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance",
	year = "2023",
	url = "https://alde.es/xxv-applied-economics-meeting/"
}
Export RIS 
TY  - CPAPER
TI  - Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance
T2  - XXV APPLIED ECONOMICS MEETING
AU  - Corchuelo-Azua, B.
AU  - Dias, Á.
AU  - Sama-Berrocal, C.
PY  - 2023
UR  - https://alde.es/xxv-applied-economics-meeting/
AB  - Agribusiness shows a growing degree of competitiveness and innovation. However,
the organisational mechanisms that compete for innovation and organisational
performance are under-studied. This study aims to analyse the influence of market
orientation and organisational structure on innovation generated in these firms. To
test the conceptual model, we follow a two-step approach combining a PLS-SEM
procedure with an importance-performance map analysis. The results reveal that,
when compared to exploitative innovation, explorative innovation shows a stronger
influence on market and financial performance of Extremaduran agribusiness firms.
Furthermore, the firms’ market orientation and the existence of a formal
organisational structure represent important elements to develop innovation
exploration orientation.

ER  -