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Corchuelo-Azua, B., Dias, Á. & Sama-Berrocal, C. (2023). Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance. XXV APPLIED ECONOMICS MEETING.
B. Corchuelo-Azua et al., "Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance", in XXV APPLIED ECONOMICS MEETING, 2023
@misc{corchuelo-azua2023_1734882727809, author = "Corchuelo-Azua, B. and Dias, Á. and Sama-Berrocal, C.", title = "Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance", year = "2023", url = "https://alde.es/xxv-applied-economics-meeting/" }
TY - CPAPER TI - Exploring the influence of market orientation and organisational structure on agribusiness firms’ innovative performance T2 - XXV APPLIED ECONOMICS MEETING AU - Corchuelo-Azua, B. AU - Dias, Á. AU - Sama-Berrocal, C. PY - 2023 UR - https://alde.es/xxv-applied-economics-meeting/ AB - Agribusiness shows a growing degree of competitiveness and innovation. However, the organisational mechanisms that compete for innovation and organisational performance are under-studied. This study aims to analyse the influence of market orientation and organisational structure on innovation generated in these firms. To test the conceptual model, we follow a two-step approach combining a PLS-SEM procedure with an importance-performance map analysis. The results reveal that, when compared to exploitative innovation, explorative innovation shows a stronger influence on market and financial performance of Extremaduran agribusiness firms. Furthermore, the firms’ market orientation and the existence of a formal organisational structure represent important elements to develop innovation exploration orientation. ER -