Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. (2010). Satisfying and delighting the rural tourists. Journal of Travel and Tourism Marketing. 27 (4), 396-408
Exportar Referência (IEEE) 
S. M. Loureiro,  "Satisfying and delighting the rural tourists", in Journal of Travel and Tourism Marketing, vol. 27, no. 4, pp. 396-408, 2010
Exportar BibTeX 
@article{loureiro2010_1714684554050,
	author = "Loureiro, S. M. C.",
	title = "Satisfying and delighting the rural tourists",
	journal = "Journal of Travel and Tourism Marketing",
	year = "2010",
	volume = "27",
	number = "4",
	doi = "10.1080/10548408.2010.481580",
	pages = "396-408",
	url = "http://www.tandfonline.com/doi/abs/10.1080/10548408.2010.481580"
}
Exportar RIS 
TY  - JOUR
TI  - Satisfying and delighting the rural tourists
T2  - Journal of Travel and Tourism Marketing
VL  - 27
IS  - 4
AU  - Loureiro, S. M. C.
PY  - 2010
SP  - 396-408
SN  - 1054-8408
DO  - 10.1080/10548408.2010.481580
UR  - http://www.tandfonline.com/doi/abs/10.1080/10548408.2010.481580
AB  - This study applies the concept of customer delight and the model proposed by Oliver, Rust, and Varki (1997) and modified by Finn (2005) to the context of rural tourism. The model is applied to rural tourism lodgings in northern Portugal and validated using PLS technique. The results suggest that satisfaction is a more significant determinant of loyalty than delight and disconfirmation is an important predictor of both satisfaction and delight. This study further supports the conceptualization of customer delight and customer satisfaction as distinct constructs. Results may help managers of rural tourism accommodations to develop and implement more successful relationship marketing strategies.
ER  -