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Loureiro, S. M. C. & Kastenholz, E. (2011). Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal. International Journal of Hospitality Management. 30 (3), 575-583
S. M. Loureiro and E. Kastenholz, "Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal", in Int. Journal of Hospitality Management, vol. 30, no. 3, pp. 575-583, 2011
@article{loureiro2011_1734884181287, author = "Loureiro, S. M. C. and Kastenholz, E.", title = "Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal", journal = "International Journal of Hospitality Management", year = "2011", volume = "30", number = "3", doi = "10.1016/j.ijhm.2010.10.007", pages = "575-583", url = "http://www.sciencedirect.com/science/article/pii/S0278431910001313?via%3Dihub" }
TY - JOUR TI - Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal T2 - International Journal of Hospitality Management VL - 30 IS - 3 AU - Loureiro, S. M. C. AU - Kastenholz, E. PY - 2011 SP - 575-583 SN - 0278-4319 DO - 10.1016/j.ijhm.2010.10.007 UR - http://www.sciencedirect.com/science/article/pii/S0278431910001313?via%3Dihub AB - This paper enriches the model of delight and satisfaction that Oliver et al. (1997) propose and Finn (2005) modifies, with a suggested causal relationship between disconfirmation and arousal and the introduction of two new variables: the lodging unit's corporate reputation and perceived quality. The modified model is applied to rural tourism accommodations in Portugal and validated using PLS (Partial Least Squares). The results suggest that the lodging unit's reputation is a more significant determinant of loyalty than satisfaction or even delight. This study further supports the conceptualization of customer delight and customer satisfaction as distinct constructs. Results may help managers of rural tourism accommodations to develop and implement more successful relationship marketing strategies. ER -