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Bilro, R.G. & Custódio, C.M. (2023). The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars. Academy of Marketing Conference - AM2023.
R. J. Bilro and C. M. Custódio, "The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars", in Academy of Marketing Conf. - AM2023, Birmingham, UK, 2023
@misc{bilro2023_1734881029504, author = "Bilro, R.G. and Custódio, C.M.", title = "The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars", year = "2023", howpublished = "Ambos (impresso e digital)", url = "https://academyofmarketing.org/am2023-conference/" }
TY - CPAPER TI - The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars T2 - Academy of Marketing Conference - AM2023 AU - Bilro, R.G. AU - Custódio, C.M. PY - 2023 CY - Birmingham, UK UR - https://academyofmarketing.org/am2023-conference/ AB - This study examines the influence of voice assistants’ attributes on consumer intention to use self-driving cars and WOM intentions. Results indicate that a positive attitude toward voice assistant attributes positively impacts the intention to use self-driving cars. The study suggests that integrating voice assistants in self-driving cars can increase consumer adoption. ER -