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Bilro, R. G. & Custódio, C. M. (2023). The impact of voice assistants on consumer intention to use self-driving cars. In Kerrigan, F. (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions . (pp. 121-122). Birmingham, UK: Academy of Marketing.
R. J. Bilro and C. M. Custódio, "The impact of voice assistants on consumer intention to use self-driving cars", in Proc. of Academy of Marketing 2023 Annu. Conf. and Doctoral Colloq.: From Revolution to Revolutions , Kerrigan, F., Ed., Birmingham, UK, Academy of Marketing, 2023, pp. 121-122
@inproceedings{bilro2023_1764996997660,
author = "Bilro, R. G. and Custódio, C. M.",
title = "The impact of voice assistants on consumer intention to use self-driving cars",
booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions ",
year = "2023",
editor = "Kerrigan, F.",
volume = "",
number = "",
series = "",
pages = "121-122",
publisher = "Academy of Marketing",
address = "Birmingham, UK",
organization = "Academy of Marketing",
url = "https://academyofmarketing.org/am2023-conference/"
}
TY - CPAPER TI - The impact of voice assistants on consumer intention to use self-driving cars T2 - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions AU - Bilro, R. G. AU - Custódio, C. M. PY - 2023 SP - 121-122 CY - Birmingham, UK UR - https://academyofmarketing.org/am2023-conference/ AB - This study examines the influence of voice assistants’ attributes on consumer intention to use self- driving cars and WOM intentions. Results indicate that a positive attitude toward voice assistant attributes positively impacts the intention to use self-driving cars. The study suggests that integrating voice assistants in self-driving cars can increase consumer adoption. ER -
English