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Export Reference (APA)
Custódio, C. M. & Bilro, R. G. (2023). Exploring the distilled realms: A study on whiskey and the travellers’ motivations. In Kerrigan, F. (Ed.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. (pp. 277-278). Birmingham, UK: Academy of Marketing.
Export Reference (IEEE)
C. M. Custódio and R. J. Bilro,  "Exploring the distilled realms: A study on whiskey and the travellers’ motivations", in Proc. of Academy of Marketing 2023 Annu. Conf. and Doctoral Colloq.: From Revolution to Revolutions, Kerrigan, F., Ed., Birmingham, UK, Academy of Marketing, 2023, pp. 277-278
Export BibTeX
@inproceedings{custódio2023_1716142992472,
	author = "Custódio, C. M. and Bilro, R. G.",
	title = "Exploring the distilled realms: A study on whiskey and the travellers’ motivations",
	booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",
	year = "2023",
	editor = "Kerrigan, F.",
	volume = "",
	number = "",
	series = "",
	pages = "277-278",
	publisher = "Academy of Marketing",
	address = "Birmingham, UK",
	organization = "Academy of Marketing",
	url = "https://academyofmarketing.org/am2023-conference/"
}
Export RIS
TY  - CPAPER
TI  - Exploring the distilled realms: A study on whiskey and the travellers’ motivations
T2  - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
AU  - Custódio, C. M.
AU  - Bilro, R. G.
PY  - 2023
SP  - 277-278
CY  - Birmingham, UK
UR  - https://academyofmarketing.org/am2023-conference/
AB  - The study explores the impact of cultural alcoholic beverages, specifically whiskey, on travel motivations. Results from a quantitative research method indicate that both core cultural products and core whiskey products significantly influence the intention to participate in whiskey tourism. The findings suggest that promoting a destination’s reputation as a producer of high-quality cultural alcoholic beverages can enhance its appeal as a tourist destination, and whiskey as a cultural product can motivate tourism.
ER  -