Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. & Kaufmann, H. R. (2012). Explaining love of wine brands. Journal of Promotion Management. 18 (3), 329-343
Exportar Referência (IEEE) 
S. M. Loureiro and H. R. Kaufmann,  "Explaining love of wine brands", in Journal of Promotion Management, vol. 18, no. 3, pp. 329-343, 2012
Exportar BibTeX 
@article{loureiro2012_1734886098898,
	author = "Loureiro, S. M. C. and Kaufmann, H. R.",
	title = "Explaining love of wine brands",
	journal = "Journal of Promotion Management",
	year = "2012",
	volume = "18",
	number = "3",
	doi = "10.1080/10496491.2012.696460",
	pages = "329-343",
	url = "http://www.tandfonline.com/doi/abs/10.1080/10496491.2012.696460"
}
Exportar RIS 
TY  - JOUR
TI  - Explaining love of wine brands
T2  - Journal of Promotion Management
VL  - 18
IS  - 3
AU  - Loureiro, S. M. C.
AU  - Kaufmann, H. R.
PY  - 2012
SP  - 329-343
SN  - 1049-6491
DO  - 10.1080/10496491.2012.696460
UR  - http://www.tandfonline.com/doi/abs/10.1080/10496491.2012.696460
AB  - The current study focuses on whether or not customer expertise influences the relationship between brand love of wine and satisfaction, brand image, worth-of-mouth, and loyalty. Findings suggest that wine consumers satisfied with their preferred wine brand and conscious of a good brand image are more likely to love wine, buy it, and encourage others to buy and give advice. As a result, when developing, labeling, and managing a wine brand, wine managers should focus on positive emotions toward the wine, planning for favorable experience with the wine, and creating an image of trustworthiness.
ER  -