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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S.M.C. (2013). Consumer-brand relationship: Foundation and state-of-the-art. In Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni (Ed.), Customer-centric marketing strategies: Tools for building organizational performance. (pp. 413-434). Hershey: IGI Global.
Exportar Referência (IEEE) 
S. M. Loureiro,  "Consumer-brand relationship: Foundation and state-of-the-art", in Customer-centric marketing strategies: Tools for building organizational performance, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni, Ed., Hershey, IGI Global, 2013, pp. 413-434
Exportar BibTeX 
@incollection{loureiro2013_1734883284061,
	author = "Loureiro, S.M.C.",
	title = "Consumer-brand relationship: Foundation and state-of-the-art",
	chapter = "",
	booktitle = "Customer-centric marketing strategies: Tools for building organizational performance",
	year = "2013",
	volume = "",
	series = "",
	edition = "",
	pages = "413-413",
	publisher = "IGI Global",
	address = "Hershey",
	url = "http://www.igi-global.com/book/customer-centric-marketing-strategies/68199"
}
Exportar RIS 
TY  - CHAP
TI  - Consumer-brand relationship: Foundation and state-of-the-art
T2  - Customer-centric marketing strategies: Tools for building organizational performance
AU  - Loureiro, S.M.C.
PY  - 2013
SP  - 413-434
DO  - 10.4018/978-1-4666-2524-2.ch020
CY  - Hershey
UR  - http://www.igi-global.com/book/customer-centric-marketing-strategies/68199
AB  - The relationship between a brand and consumers is known to produce positive outcomes for both partners. Consumers develop relationships with diverse brands regarding brands as partners. Brands are humanized in the minds of consumers and therefore provide symbolic meanings and social and cultural value, which is beyond the utilitarian benefits. Following this paradigm, the purpose of this chapter is to show an overview of the research from customer relationship management to consumer-brand relationship and propose a theoretical model of consumer-brand relationship process. In this vein, the chapter begins with the conceptualization of customer relationship management. Then, the foundation, an overview of main theories, and the seminal models of consumer-brand relationship are shown. Finally, a model of consumer-brand relationship process is proposed and insights for further research are provided.
ER  -